Website personalisation doesn't work. So why ...

Almost every university uses GA. France’s data protection watchdog, the CNIL, has issued updated guidance on the use of Google Analytics following a decision early last year that found the use of the tool to be in breach of European Union law under certain circumstances. Would yo ...  Show more

Lewis Wake from University of St. Andrews Digital Communications team recently wrote about how Jakob's Law applies to the university website landscape. It makes sense, but how does a university stand out if you all have to look the same? 

America’s top colleges are facing record demand. So why don’t they increase supply? (Part 2 of “Freakonomics Radio Goes Back to School.”)

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Perfection isn't possible; improvement is

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Higher education remains rooted in rigid, traditional structures and tracks -- and it's at risk of getting left behind in favor of expanded access, greater flexibility and tailored learning. Educator Tyler DeWitt explains how innovations in digital content and virtual reality are ...  Show more

Many companies talk about personalization, but few have enough valuable data to make it actionable. In this talk, Brianne Kimmel presents a framework for collecting the right data at the right time and best practices on how to build personalized programs to keep users engaged ove ...  Show more