The Basics of Starting a Campaign

On this episode of the Podcast Advertising Playbook, Heather Osgood sits down with Marty Avallone, CEO of Ekoz AI, to explore the growing conversation around AI-generated, voice-cloned host-read ads in podcast advertising. Marty shares his background and what inspired him to buil ...  Show more

To mark 10 years of True Native Media, VP Nick Gryniewicz steps in as guest host to sit down with founder and CEO Heather Osgood for an honest conversation about what it really takes to build a company in podcast advertising from the ground up. Together, they reflect on the lesso ...  Show more

I’m about to say the 5 little words I bet every person listening to this episode has said, at one point or another… “Should I start a podcast?!” It’s no secret that podcasting has exploded in popularity. It’s a unique and powerful platform for reaching and engaging with your audi ...  Show more

Have you been dreaming of having your own podcast? Not only can podcasts be a big part of your business, they can BE your business.  In this episode, I’m giving you tactical ways you could start monetizing your show with intentional strategy right from the jump and with the poten ...  Show more

This episode is a long time coming. I get asked A LOT about how to podcast. From the equipment and software I use, to knowing what topics to cover and which guests to feature, to the recording, editing and publishing phase, to how in the world I keep it all organized! I’m pulling ...  Show more

The step-by-step playbook I used to nearly double my podcast downloads If you’ve listened to Online Marketing Made Easy for a while, you know that a) it’s been a true labor of love, and b) a) it’s come a loooooong way since I first started it nine years ago. It’s taken a lot of h ...  Show more