The Basics of Starting a Campaign

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Jonas Woost, Co-Founder of Bumper, to explore how podcast measurement is evolving beyond traditional metrics. Jonas shares how shifting from downloads to deeper consumption data can unlock mor ...  Show more

In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Brian Conlan, President of DAX US, to explore how programmatic buying is reshaping the podcast advertising landscape and why mid-tier and long-tail podcasts may represent one of the most overl ...  Show more

I’m about to say the 5 little words I bet every person listening to this episode has said, at one point or another… “Should I start a podcast?!” It’s no secret that podcasting has exploded in popularity. It’s a unique and powerful platform for reaching and engaging with your audi ...  Show more

Have you been dreaming of having your own podcast? Not only can podcasts be a big part of your business, they can BE your business.  In this episode, I’m giving you tactical ways you could start monetizing your show with intentional strategy right from the jump and with the poten ...  Show more

This episode is a long time coming. I get asked A LOT about how to podcast. From the equipment and software I use, to knowing what topics to cover and which guests to feature, to the recording, editing and publishing phase, to how in the world I keep it all organized! I’m pulling ...  Show more

The step-by-step playbook I used to nearly double my podcast downloads If you’ve listened to Online Marketing Made Easy for a while, you know that a) it’s been a true labor of love, and b) a) it’s come a loooooong way since I first started it nine years ago. It’s taken a lot of h ...  Show more