On-Staff vs. Freelance Copywriting: Which is ...

Is your copy unintentionally alienating parts of its intended audience? We're getting tactical on this week's Build Your Copywriting Business podcast episode and digging into how you can keep your copywriting inclusive while still writing to a target audience. You might be thinki ...  Show more

You know why copywriting is so fun? Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸 Features vs. benefits, clear CTAs, how the audience and medium impact the message: once you understand that, you can wield that superpower on an ...  Show more

For many copywriters, finding paid work is problematic. You need to find the clients, do the negotiation, get the brief, do the invoicing, and much more. But what if you could have someone do it all for you? Someone who could find the clients, place you in the role, take care of ...  Show more

Content writing vs copywriting – which one is better for you? Should you hire a copywriter or a content writer? Or, if you are getting into writing yourself, should you focus on content writing or copywriting? Listen to this episode to find out. 

Is there a good age to become a copywriter? Is it better to start when you’re young and enthusiastic, or when you’re older, wiser and totally exhausted by life! In this week’s podcast we’ll talk about copywriters of all ages, from those straight out of school to those heading int ...  Show more

If you had to take a guess on whether or not a copywriter needs to be a web designer, what would you be your guess? A lot of people are still unaware of the lucrative skill of copywriting, and even fewer know how it actually works. So if you want to know exactly what copywriting ...  Show more