What Should Your Social Media Ads Look Like? ...

In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across multiple platforms, especially YouTube Shorts, as a "defense mechanism from disappea ...  Show more

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excus ...  Show more

How do you market an organization made up of diverse individuals - in this case a global firm of over 700 legal professionals? We were delighted to have an insightful conversation with R ...

Welcome back to The Girls in Marketing Podcast!

Today's guest is an expert in Influencer Marketing and Social Media. Fadzi Nyama has become an industry leader in the influencer space with a huge passion for educating brands and content creators about ho ...

How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders.

Well, this week we get to talk with a real expert, the founder and CEO of renowned social management management platform <a href="ht ...

Everyone's career journey in the marketing industry is different. Some of us study marketing at universities while others opt for a more unconventional route, such as an apprenticeship.

The Girls in Marketing team has various journeys into the marketing wor ...