How to Compete with “Free” Products and Servi...

For the last two years, HBR On Strategy has been a collection of the best conversations and case studies with the world’s top business and management experts, to help you unlock new ways of doing business. But the time has come for HBR On Strategy to hit pause on new episodes. We ...  Show more

The rapid pace of technological change is making a big impact on hiring. Some organizations are dynamically securing freelance workers through platform apps like Upwork and Freelancer. Other companies are investing heavily in work enabled by artificial intelligence. John Winsor a ...  Show more

Tiers and trials: twin incentives to get users on board. But which one will work best for your business?

Today, we explore how entrepreneurs selling digital products (like software services) can benefit from each. We explain the difference between the two, and how each i ...

Victor Antonio's podcast excerpt explores the counterintuitive idea that simply giving something away for free doesn't guarantee its acceptance. He argues that to effectively offer something for free, one must still "sell the free" by framing ...

Are you tired of giving away free content that doesn’t convert? Do you want to attract buyers instead of freebie seekers? To discover how to create high-converting tiny offers—low-ticket digital products designed to build an audience of engaged buyers and generate consistent r ...

#QOTD: Who is the biggest influence in your life right now?

As an entrepreneur, I default into assuming it's always going to be competitive. It doesn't matter if "nobody is in your space" because if you're any good, and you've figured something new out, EVERYBODY is go ...