Book Of The Month - "Influence" by Robert Cia...

Today's question come From Mark in North Carolina."Victor, I've listened since your early episodes on the Simplification Trap and Forcing Value in Apartments. I'm sitting on 3.5 acres entitled for 82 units, fully site-planned. Your episodes over the last 18 months about cap rate ...  Show more

Today was interest rate announcement day on both sides of the Canada–US border. The two central banks made different decisions, but the underlying message was remarkably similar. Consumer prices remain a problem, economic growth has been stronger than expected, and investors shou ...  Show more

The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode of the Freakonomics Radio Book Club, he gives a master class in ...

Robert Cialdini is the author of the highly-acclaimed and groundbreaking book, Influence: Psychology of Persuasion. The book is a New York Times Business bestseller. Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists ...

Bloomberg Opinion columnist Barry Ritholtz speaks with Dr. Robert Cialdini, whose bestselling books include "Influence: The Psychology of Persuasion" and "Pre-Suasion: A Revolutionary Way to Influence and Persuade." A professor emeritus of psychology and marketing at Arizona Stat ...  Show more