Innovation and the absurdity of life: how staying curious is the key to great marketing

Innovation and the absurdity of life: how sta...

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Trusted Differentiation in Brand Storytelling

Rei Inamoto, founder of global innovation firm, I&CO and former chief creative officer at AKQA, on the shift from storytelling to trusted differentiation as a core brand strategy. The author of "Brand Shift" says that the rise of short videos, personal brands, product-as-content ...  Show more

Bookkeeping and the Rise of the Small Business

Natalia Zacharin, founder of Zacharin Consulting, on her journey from corporate life to scaling her firm to $3 million in six years. The Inc 5000 honoree who specializes in fractional CFO services and strategic financial planning, argues the importance of understanding financials ...  Show more

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