Business Daily meets: Mattel's CEO

Business Daily meets: Mattel's CEO

Up next

Is AI about to transform food production?

We go right to the cutting edge of food production and glimpse into the future of farming. Farmers are increasingly using artificial intelligence-powered machines to try to maximise their crops and reduce their spiralling costs. We speak to farmers, those behind the AI systems, a ...  Show more

The banker who loaned to women when no one else would

Jennifer Riria grew up in a rural village in Kenya, juggled motherhood and university studies in her late teens, and ended up running one of the biggest microfinance institutions for women in Africa, which allows women to access loans for their businesses. The entrepreneur pionee ...  Show more

Recommended Episodes

Six marketing principles from the Barbie Movie if your budget doesn’t extend to hiring Margot Robbie
Marketing Meetup Podcast

The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering their effor ...  Show more

The Barbie Tapes: A Toy is Born
Imperfect Paradise

When Barbie arrives on the toy scene in 1959, her celebrity is instantaneous, and not just because of her controversial appearance. Worldwide, Barbie is still the best-selling doll of all time. But Barbie has always been more than just a doll - she's a cultural touchstone. From p ...  Show more

How This Guy Saved Barbie From Cultural Extinction
Problem Solvers

When Barbie sales were falling, the company asked Richard Dickson to help save the famous toy. He became its president and COO — and here, he explains the four-point playbook he drew up to turn Barbie sales around. (And it worked!) Learn more about your ad choices. Visit megaphon ...  Show more

The Barbie Tapes: When Girls--and Barbie--Could Do Anything
Imperfect Paradise

In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics. It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblaz ...

  Show more