The zero to one B2B marketing playbook | Alex Kracov (Lattice, Dock)

The zero to one B2B marketing playbook | Alex...

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Why old-school sales work still wins in the AI era | Graham Moreno (Head of GTM, Parallel)

In the latest episode of Executive Function, Brett sits down with Graham Moreno, Head of GTM at Parallel Web Systems. Before Parallel, Graham scaled Windsurf's GTM organization from three sellers to seventy-five in under a year, served as President through the Cognition acquisiti ...  Show more

Why founders should bet on first-time executives | Praveer Melwani (CFO, Figma)

In this latest episode of Executive Function, Brett sits down with Praveer Melwani, CFO at Figma. Praveer joined Figma in 2017 as the company's first business operations and finance hire—when the team was around 30 people and not yet charging for the product—and stepped into the ...  Show more

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