641: Doing Better Than Zero-Sum Thinking, wit...

Ludmila Praslova: The Canary Code Ludmila Praslova is a Professor of Industrial-Organizational Psychology at Vanguard University of Southern California and regularly writes for Harvard Business Review, Fast Company, Psychology Today, and Forbes. She’s the recipient of the 2025 Ta ...  Show more

Joanna Stern: I Am Not a Robot Joanna Stern is an Emmy Award-winning technology journalist who was previously the personal technology columnist at The Wall Street Journal. For many years, she has been one of the most recognizable and entertaining voices in consumer tech, and she ...  Show more

Best-selling author and economics professor Renée Mauborgne thinks that too many entrepreneurs focus on the wrong things—consumed with making their companies outperform one another as they fight for a greater share of a crowded market space. But what if entrepreneurs focused on c ...  Show more

"How to Create Uncontested Market Space and Make the Competition Irrelevant" 👉 For more insights, check out the full book here 📖 Transcript and written book summary available here for free 🗒️ Author: W. Chan Kim, Renée Mauborgne Category: Entrepreneurship 

Disruptive innovation has proven such a powerful idea that many people now equate innovation with market disruption. But INSEAD strategy professor Renée Mauborgne says there's a powerful way to create new markets without destroying jobs, companies, and communities: "nondisruptive ...  Show more

Blue ocean strategy is a landmark business idea, but its co-creator, Renée Mauborgne, says it’s not a guaranteed win. She discusses what specifically can go wrong when you try to implement blue ocean strategy, including the common traps managers fall into.