Why Underpricing (and Overdelivering) Is Crea...

Robert Cialdini went undercover at used car lots, telemarketing rooms, and fundraising offices, taking notes on how compliance professionals move a person from no to yes, and he did it because he kept getting talked into buying things he did not want and wanted to know how it was ...  Show more

Somebody handed me a notebook in a conference swag bag in 2014. Rose gold foil. GIRL BOSS on the cover.I was thrilled. I was in my early thirties with four year old twins and a brand new baby, building a business from the ground up, and after years of apologizing for being ambiti ...  Show more

Hey there, Product Bosses! Have you ever looked at your pricing and thought, “There’s no way I can make money like this”? You’re not alone—and the truth is, most product-based business owners aren’t priced to scale. Whether you're selling on Etsy, Amazon, in-person markets, or yo ...  Show more

Exhausted or Just Underpaid? How to Know When It’s Time to Raise Your RatesIf opening your laptop fills you with dread, you're not alone—and you're not lazy. You might just be undercharging.In this episode, Shanté breaks down the very real difference between burnout and a broken ...  Show more

Unlocking Business Profitability: Gain Insights for Informed PricingAssess Your Business's Profitability and Unveil the Power of Smart PricingAre you aware of your business's profitability? It's a query that often leaves business owners stumped. Grasping your business's profitabi ...  Show more

Today, we talk about how to price your startup. We touch on the four places to find margin, the Taco Bell pricing strategy, and using price to attract customers. We talk through pricing an AI assistant, basketball lessons, honey, and pilates. After this pod, you'll (hopefully) ...