How AI SEO is Disrupting the Search Engine Services Industry and Organic Search with Cody Schneider CEO of Drafthorse AI

How AI SEO is Disrupting the Search Engine Se...

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The Pratfall Effect: Why Flawed Brands Win More Trust Than Perfect Ones

The Pratfall Effect, what it is, the brands that used vulnerability as a strategy, what the research says, and 3 marketing moves you can use to put this marketing psychology principle to work immediately.STUDY CITATIONSAronson, E., Willerman, B., & Floyd, J. (1966). The effect of ...  Show more

BONNE MAMAN MARKETING PLAYBOOK: How a French Jam Company Sold Americans a Memory They Never Had

We're looking at Bonne Maman, the French jam brand that became the #1 premium preserve in the United States without running a single national ad campaign. We'll break down the packaging strategy that did it, the insight behind it, how they deployed it across 50-plus years and eve ...  Show more

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