#244 - Petit Picotin : Créer une marque lifes...

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#371 - Catch Up Vintage Rides : Grandir mais garder son ADN après 20 ans

Pour la troisième fois (après un épisode en 2021 et un autre en 2022), Laurent Kretz reçoit Alexandre Zurcher, fondateur de Vintage Rides, une agence de voyages spécialisée dans les road trips à moto à travers le monde, présente aujourd’hui sur plus de 25 destinations. Après avoi ... Show more

. 50min 52sec

#370 - Pierre & Vacances : livret digital, WhatsApp, IA pour enchanter 500K séjours par an

Laurent Kretz reçoit David Sandier, CCO Sales & Marketing chez Pierre & Vacances. On parle d’abord d’un grand virage. La marque, longtemps liée à l’immobilier, a décidé après le Covid de tourner la page. Elle se concentre désormais sur l’exploitation de résidences de vacances en ... Show more

. 59min 9sec

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