Why Brands Go People-First on Social

What does it take to turn social media into a serious business driver for B2B companies? Chris Hackney, Chief Product Officer at Meltwater, joins the show to unpack how his team connects social engagement to pipeline and revenue. In this episode, we dive into Meltwater's approach ...  Show more

How does a social media strategist who worked for top brands like Whataburger, Crayola, and Twitter think about overcoming some of today’s biggest challenges facing social media advertising?   This week, Dani Trevino chats with Daniel about the transition from macro-influencers t ...  Show more

In this episode, I’m diving into a conversation packed with practical, high-impact social media strategies designed to drive real business growth. I break down why social media is no longer just a nice-to-have but a crucial tool for any business looking to scale in today’s lan ...

Have you ever found yourself stuck between rushing and overthinking when it comes to nailing down your branding as a social media manager? If so, you're not alone, and this is the episode you've been waiting for!In today's show, I'm breaking down the essentials of what you need t ...  Show more

There are so many ways to reach people in this day and age. One of the best ways to do it is through social media! One of the big issues I see people make is that they treat every social media platform the same way, instead of utilizing and leveraging them for their different ...