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How to Measure the ROI of AI with Christine Royston, CMO of Wrike | Ep. 416

AI tools are everywhere right now, but most marketing teams still have no clear strategy for how to actually use them effectively. Daniel sits down with Christine Royston, CMO of Wrike, to talk about what it really looks like to build an AI-powered marketing organization. Christi ...  Show more

5 Marketing Lessons from a 125-Year-Old Brand with Dawn Hedgepeth | Ep. 415

How does a 125-year-old brand still manage to feel fresh? Daniel talks with Dawn Hedgepeth, a Marketing Strategist who has previously worked with consumer brands like Unilever and Hanes. She shares her unfiltered take on modern Marketing, brand love, and the art of staying releva ...  Show more

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