M&A As A Marketing Strategy -- -- Nii Ahene ...

Board members demand ROI proof that most CMOs can't deliver. Ruth Zive, Chief Marketing Officer at Voices, explains how voice-first technology changes brand measurement fundamentals. She outlines performance-grade voice AI implementation across customer touchpoints and reveals wh ...  Show more

AI-generated strategy documents are slowing down marketing execution. Ruth Zive, Chief Marketing Officer at Voices, explains how artificial intelligence tools encourage over-planning at the expense of customer-facing action. She reveals how marketers get trapped building internal ...  Show more

Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Denis’ work with prominent brands like Lyft and OpenTable offers invaluable insights into crafting successful marketing strategies. Through his journey, he’s dealt with the intricacies of ...  Show more

Is your marketing fizzling out? Are you wondering how to employ a sustainable strategy to grow your business? To discover the benefits of community and why it’s a powerful marketing strategy, I interview Mark Schaefer.

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Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using Google Analytics, in this episode I interview Julian Juenemann. Julian is a measurement expert and founder of Measure School, a popular YouTu ...  Show more

Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Tho ...  Show more