How to Write a Digital Press Release

Molly McPherson opens this episode not with a scandal, but with a pair of pants. It’s a disarming entry point into a much bigger question: what happens to trust when an expert starts to monetize? Drawing on her own decision to join the affiliate platform LTK as a mirror, Molly un ...  Show more

Episode SummaryWhen Ryan Murphy's Love Story dropped in 2026, it didn't just revive a 25-year-old story; it rewrote the reputation of two women for a streaming audience of millions. Molly McPherson breaks down what the show got wrong, what the sourced record actually says, and wh ...  Show more

This episode provides valuable insights into the world of media relations and offers practical tips for successfully engaging with the media. David Wills, senior vice president at Media Profile, discusses the evolving landscape of media relations and the challenges faced by publi ...  Show more

Send us Fan MailTom Ciuba and Jason Mudd discuss crisis communications, crisis plan creation and updates, and social media management in the latest On Top of PR episode.Guest:Our episode guest is Tom Ciuba, Vice President of Communications at Genesee & Wyoming. His diverse backgr ...  Show more

Mentorship is a sexy topic that gets thrown around in a lot of interviews, but this week’s guest does more than just talk about it. We caught up with her JC Lapierre, the U.S. Chief Strategy and Communications Officer at < ...

A bid to squeeze money from social-media platforms that link to news content has backfired: what was intended to help publishers is instead harming them. America’s workers still work more than Europe’s; what is changing is where they do it (9:44). And remembering Shirley Conran, ...  Show more