Why Advertising Wear-Out Is A Myth -- Jon Evans // System1

Why Advertising Wear-Out Is A Myth -- Jon Eva...

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Marketers will be embarrassed they used to do manually

AI-powered video production is replacing traditional filmed advertising. Ariel Kelman, President and CMO at Salesforce, explains how marketers will abandon manual video creation within five years. His team built a complete animated flythrough of four event spaces in six hours usi ...  Show more

 . 5min 22sec
The most dangerous thing a marketer can automate without human oversight

AI agent implementations fail when companies lack proper data foundations and change management. Ariel Kelman, President and CMO at Salesforce, explains how his company achieved measurable results with AgentForce across customer service and marketing operations. The discussion co ...  Show more

 . 3min 21sec

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