Why Advertising Wear-Out Is A Myth -- Jon Eva...

Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, breaks down why CTV is merging with digital advertising. She explains how video fits inside a unified digital strategy, why omnichannel buys across TV, display, a ...  Show more

Connected TV is becoming a performance channel, not just a brand play. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, explains how video fits inside a unified digital strategy. She breaks down why marketers should stop separating CTV from digital advertising, how omn ...  Show more

Jon Evans is a CMO at System1 in the UK. But he also runs a podcast called Uncensored CMO in which he discusses the trials and tribulations of being a CMO in public.

In this episode of Sweathead, Jon shares some of the things he's learned from speaking to CMOs. Call the ...

Super Bowl ad time are the most expensive you’ll find on television. So after companies spend the money, what’s the best advertising strategy to use with your time? Jeanine Poggi, senior editor at Ad Age, believes that branding (over a specific call-to-action) is the way to go. L ...  Show more

To say that the advertising world is competitive, would be like saying that water is wet. People fight tooth and nail to land big clients. For every account that is won, another is lost. And missing the mark on a pitch you’ve poured your soul into can be heartbreaking. But advert ...  Show more

The UK has been a global leader in the Advertising Industry since the end of the last century. But like many businesses it's now facing disruption from technology. Pop up banners on the internet and social influencers are cheaper and more immediate. Evan Davis and guests discuss ...  Show more