S04.EP12 - Distinctiveness, Differentiation, ...

In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization, and advisory businesses. Together, they explore what actually becomes valuable in a world where production i ...  Show more

In this episode, we sit down with brand strategist and verbal identity specialist Emily Penny to unpack the growing challenge of differentiation in an increasingly saturated market. Learn more at https://justcreative.com/podcast Emily is the creator of the Fully Saturated report ...  Show more

Branding: Laurie Taylor explores the 'persuasion industries' and their role in creating modern consumer society. How has their use of an emotional model of brand communication, whether in political campaigning or product advertising, transformed our understanding of the rational ...  Show more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob learn about t ...  Show more

On this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates ...

Today on The Mindvalley Show, Unleash the power of branding with Jeffrey Perlman, the former Chief Marketing Officer of Zumba and a strategic advisor to Mindvalley. In this episode, Jeffrey explains the concept of deep branding and going beyond the superficial aspects of logos an ...  Show more