Shape Up Principle: Writing a Pitch

With the launch of Basecamp 5 approaching, 37signals co-founders Jason Fried and David Heinemeier Hansson discuss what happens inside their company when it enters “launch mode.” They talk about temporarily shifting priorities, the difference between routine operations and launch ...  Show more

Making it easy for customers to leave might sound like the wrong move, but it's actually a sign of confidence. This week, Jason Fried and David Heinemeier Hansson talk about why removing friction, especially on the way out, builds more trust. They get into cancellation flows, kee ...  Show more

Do you ever work hard and still fall short of your goal? It's frustrating when we muscle through a project and can't achieve our desired results. Today's guest, Dave Asprey, used to experience this frustration every day. He was in a mental fog, unfocused, and overweight... then h ...  Show more

My guest today is Tim Flannery, co-founder of venture fund administrator Passthrough. Passthrough is removing friction from the manual, time-consuming fundraising process by making investor onboarding as simple and automatic as possible. Their software helps investors fill out su ...  Show more

Many companies strive to move toward digital transformation. Some struggle with the process. Others—like JJR Fabrication—see remarkable results. They've seen enormous efficiency and throughput improvements by embracing digital workflows while ensuring the physical side of thei ...

Dylan Field is the co-founder and CEO of Figma, a collaborative, online design tool which has taken the world by storm. With a most recent valuation of more than $2B and bakers like Andreessen Horowitz, Sequoia, Kleiner Perkins, and Greylock, Figma has been one of the most succes ...  Show more