How Scarcity marketing affects consumer behav...

Marketing to AI agents without losing control of your brand or customers. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM that helps more than 200,000 consumer brands turn customer insights into personalized experiences. She has led Klaviyo's marketing since Aug ...  Show more

Marketers now have to reach AI agents as well as people. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM used by more than 200,000 consumer brands. She has led SaaS and SMB marketing for 20+ years, including senior roles at GoTo and Salesforce. Domenici covers m ...  Show more

Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein. In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of s ...  Show more

<span style="font-weight: 400;">Welcome to Strategy Skills episode 305, an episode with</span> <span style= "font-weight: 400;">a leading expert in digital marketing, Dr. Mindy Weinstein.</span>

<span style="font-weight: 400;">In this episode, Mindy discussed how to lev ...

Scarcity can make people want something more — even if they didn’t want it in the first place. Whether it’s the new Nintendo Switch 2 or a rare collectible toy, businesses are using clever marketing strategies to create hype and boost sales. But what exactly is scarcity marketing ...  Show more