Don't Just Sell A Product. Champion An Idea!

Up next

Jersey Mike’s CEO on Scaling Without Losing the Brand

Jersey Mike’s just hit No. 1 on Entrepreneur’s Franchise 500, as it enters a new era of ownership and leadership. New CEO Charlie Morrison explains how the brand plans to grow without breaking what already works. Plus, he reveals whether Danny DeVito is really going to lose his j ... Show more

. 41min 0sec

Why Nostalgia Sells Even For New Brands

Brand historian Jason Liebig explains how nostalgia works as a strategic tool, not just a retro look. He breaks down why familiar emotions build trust faster and how brands use nostalgia without copying the past. Plus, practical ways founders can apply it through design, storytel ... Show more

. 35min 54sec