Don't Just Sell A Product. Champion An Idea!

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The Formula for Efficient, Effective Content

It's the 450th episode. Okay, it's actually the 451st. But close enough. Every 50 episodes, Jason steps back and reflects on the show: how it's changed, why it's changed, and what he's learned from making it. And this time, he shares the formula for why it’s changed over the year ... Show more

. 26min 25sec

You Can’t Scale a Secret

Danielle Sepsy started developing her secret scone recipe at 13. That recipe built The Hungry Gnome. But to grow, she had to share it with her team, and eventually with the world in her new book, The Scone Queen Bakes. So how do you scale a secret without losing your edge? Daniel ... Show more

. 26min 22sec