206 Cody Watson - Telling the Corporate Story

The holidays are upon us and we hope that means you get some well-deserved downtime. Some quiet time to read a good book, listen to a podcast, watch a movie, or stream some good TV. We asked some of our colleagues at the William & Mary School of Business to share their recommenda ...  Show more

Ask someone to describe the current job market and you're bound to hear a range of labels like "soft," "mixed," and even "positive." However you see it, one thing's for sure: the current job market is unusual. Due to a number of factors, it seems like we've never experienced a ...

As of February 2021, there are over 1,750,000 podcasts worldwide and according to podcasthosting.com, 50% of all US homes are podcast fans. Today’s guest explains how even in a space that might seem crowded, there are plenty of opportunities.  Jeffrey Hayzlett the Chairman, and C ...  Show more

In this bonus episode, Tatum shares a few tips on how to market your podcast for free. -- Full video: https://youtu.be/5CvOOwnst3w -- Learn more about our Find Your Voice Academy [3-day retreat for podcasters] https://www.anchoredmedia.com/openhouse __ Create podcasts that make i ...  Show more

Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another. Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly.About Jeff GreefieldJeff Greenfield is an entrepreneur with three decades of strategy, growt ...  Show more

Marketing online seems to have taken over most marketing budgets these days, but is traditional TV advertising dead? Brandon takes a look at several peer reviewed studies that appeared in academic journals to get to the bottom of it.Listen in to hear how TV advertising can workin ...  Show more