Gen Z Exposed

In his final episode as host of The Marketing Companion, Mark Schaefer reflects on the story of a show that beat the odds. This episode has the ups, the downs, and funniest moments from 13 years of the world's most entertaining podcast. 

Sure, we want our marketing to connect with customers in a human and emotional way. But maybe a bigger short-term win is a humane approach that provides people with the help they need as quickly and effortlessly as possible. And that might be the perfect role for AI. Mark Schaefe ...  Show more

"The last, great marketing strategy" is community... In this episode, host Roger Dooley interviews author Mark Schaefer about his new book, Belonging to the Brand. They discuss the importance of community in mark ...

The BoF Insights team shares details from their recent report on why these young consumers are so crucial to the success of the fashion industry — and what brands can do to woo them. 

Background: 

Gen-Z, or those bor ...

Jason Dorsey is the leading Gen Z and Millennial expert. He is President of The Center for Generational Kinetics. He has led more than 65 generational studies, worked with over 700 companies, and his new book is Zconomy: How Gen Z Will Change the Future of Business. Top 3 Value B ...  Show more

Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer 

ABOUT THE BOOK:

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marke ...