Behind-the-Scenes of a Brand Acquisition With Ju Rhyu of Hero Cosmetics

Behind-the-Scenes of a Brand Acquisition With...

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Ulta Beauty World 2026 Recap: The Behind-the-Scenes Truth

We’re recapping everything you need to know from Ulta Beauty World—the brands, the booths, the chaos, and the criticisms. From hosting the masterclasses to hitting the expo floor with 3,000 beauty lovers (and a lot of product), we’re breaking down what this event actually looks l ...  Show more

Alexandra French Returns: Inside Her Makeup Bag, Euphoria Makeup, and Her Must-Follow Beauty Tips

Alexandra French is back! Every makeup artist’s favorite makeup artist returns to catch us up on everything since her last visit. We get into her WOYF staples (she brought her entire makeup bag with her!) and why she approaches makeup through the lens of character and storytellin ...  Show more

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