Unpacking YouTube’s $14 billion NFL investmen...

Today on The Colin & Samir Show we sit down with Paddy Galloway, the YouTube strategist behind over 10 billion views for channels like Red Bull, Jesser and the Philadelphia Eagles. Paddy comes back every year with fresh data, and this time he brought graphs on what he calls the g ...  Show more

In this episode of The Colin & Samir show we overanalyze one of MrBeast's highest viewed videos ever, a Russian dance TikTok that initially confused us. The video sparked a much larger discussion about views on the internet today and what creators should care about. Learn more ab ...  Show more

Watch clips on YouTube! Subscribe to the ⁠FIRST THINGS FIRST YOUTUBE CHANNEL Kevin Wildes reacts to the 2025 NFL Draft and breaks down why enthusiasm is a key factor in getting drafted. He also tells the story of why it’s important to be a thermostat rather than a thermometer. L ...  Show more

Watch clips on YouTube! Subscribe to the FIRST THINGS FIRST YOUTUBE CHANNEL Nick, Wildes and Broussard debate the importance of each NFL divisional round game and who the game is really a "must-win" for? Learn more about your ad choices. Visit podcastchoices.com/adchoices 

NFL Football is back this week, should you be keeping an eye on the companies plastered on the side of stadiums?     (00:41) Ricky Mulvey and Dylan Lewis discuss:   - Why stadium sponsors generally don’t outperform their peers or the market. - When major sponsorships do and ...  Show more

Watch clips on YouTube! Subscribe to the FIRST THINGS FIRST YOUTUBE CHANNEL How will Nick Wright's NFL Tiers turn out now that teams have signed free agents? Listen and find out! Learn more about your ad choices. Visit podcastchoices.com/adchoices