Ben & Jerry's vs Häagen-Dazs | Ice crime | 5

Ben & Jerry's vs Häagen-Dazs | Ice crime | 5

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Ben & Jerry's vs Häagen-Dazs | Briser la glace | 6

Nous sommes en l’an 2000 et Ben & Jerry’s a désormais un nouveau propriétaire. Mais le nouvel actionnaire ne semble pas partager les valeurs qui avaient été celles des créateurs de l’entreprise. A tel point que les employés se demandent si la marque pourra survivre à de tels chan ...  Show more

Ben & Jerry's vs Häagen-Dazs | Coup de frais | 4

Les années 1990 débutent et Häagen-Dazs est bien décidé à partir à la conquête du monde, en exportant ses glaces en Europe et en Asie.Aux Etats-Unis, Ben & Jerry’s profite que son concurrent soit occupé ailleurs pour lancer un nouveau parfum de glace… qui va faire sensation. Un c ...  Show more

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