257 - Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing

257 - Synergy in Sparkle: Where Merchandising...

LARYSSA WIRSTIUKLARYSSA WIRSTIUK

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386 - More Segments, More Problems: Rethinking Email Segmentation

Segmentation sounds like the answer to everything. The right message to the right person at the right time - that's the dream. And to be clear, I'm a segment stan. Smart segmentation is one of the most powerful things you can do for your email program. But the conversation around ...  Show more

 . 10min 23sec
385 - What Actually Makes an Email Marketing CTA Work (And Why Simple Wins Every Time)

The call to action is the last thing someone reads before they click - or don't. And for something that important, it gets surprisingly little strategic thought in most email programs. What I see instead is one of two extremes. Either the CTA is completely ignored - "Shop Now" sl ...  Show more

 . 11min 36sec

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