7 Marketing Lessons from HubSpot’s CMO Kipp Bodnar

7 Marketing Lessons from HubSpot’s CMO Kipp B...

Phill AgnewPhill Agnew

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Wiebe Wakker spent three years driving from the Netherlands to Australia. Today on Nudge, we learn why. And we study the psychology of dedication. Listen to the bonus episode: https://nudge.kit.com/7ec0a99ab3 Warning, today’s episode contains explicit language. --- Listen to the ...  Show more

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Does male insecurity increase Ferrari sales? (And 6 more psych-myths)

Are men who are insecure about their manhood more likely to buy sports cars? Do memes work for government communication? Does brand colour change the products we buy? And will an AI ever replace a police interrogator? These are some of the questions Jo Evershed, a psychological s ...  Show more

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Kipp Bodnar is the Chief Marketing Officer of HubSpot, where he sets HubSpot's global inbound marketing strategy. Prior to his role as CMO, Kipp served as VP of Ma ...

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Ep. 251 Are Google ads overrated? Kipp and guest, Omer Shai, CMO of Wix, examine the evolving landscape of search and the secret sauce behind Wix's success. Kipp and Omer dive into marketing lessons from one of the industry's most resilient companies. Learn more on the future of ...  Show more

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Ep. 217 Are marketing budgets going to go up? Is product marketing a waste of time? Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in ...  Show more

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How do you build an organic marketing engine for your business? (#197)
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Kipp and Kieran dive into the models and tactics billion dollar companies have used to grow and scale their marketing framework. Learn more on why diversification is crucial, what is a burst test, and the importance of challenging conventions. Mentions Facebook https://www.facebo ...  Show more

 . 42min 34sec