7 Marketing Lessons from HubSpot’s CMO Kipp Bodnar

7 Marketing Lessons from HubSpot’s CMO Kipp B...

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The Secret Behind KFC’s Success

KFC keeps its recipe secret. It’s stored in a vault in an unknown location. Only two KFC executives know the ingredients. Neither are allowed to fly on the same plane. But this secrecy is illogical. The recipe isn’t important. Today on Nudge, Richard Shotton explains how the secr ...  Show more

Why is it so hard to say no?

In 1963, the Milgram experiments revealed something unsettling. Most people kept administering what they believed were painful electric shocks, not because they wanted to, but because they couldn’t bring themselves to say no. In this episode, my guest shares why we agree to extra ...  Show more

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