The PR Week: 8.24.2023 - Catherine Frymark, M...

It’s the biggest night in PR. The PRWeek Awards U.S. took place in New York City on Thursday, and all of the industry’s stars were out. PRWeek’s reporters chatted with the executives whose agencies, companies, organizations or campaigns won awards, as well as other big names who ...  Show more

The latest guest on The PR Week podcast is none other than Diana Littman, U.S. CEO of MSL. She talks about her goals for the agency, seven years into its top role, and what it’s like working on client assignments with other agencies from Publicis Groupe and other networks. She al ...  Show more

You’d think a simple pen company couldn’t spark outrage, but Bic somehow got the job done. Bic for Her, a collection of smaller, pinker pens for women, debuted in 2011 and immediately caused controversy. But how did something like this even get greenlit and how long did it last o ...  Show more

As the data revolution rapidly transforms marketing, does the industry run the risk of losing its altruistic ideals? Jacqueline Woods, CMO of the multi-cloud data platform Te ...

Video marketing is key today, especially when it comes to advertising online. A lot of companies struggle with creating content that really appeals to today’s consumers. The good news is, I have an incredible expert on today’s episode to give you insights into what is working ...

Frontier Airlines and Spirit Airlines, the two largest low-cost carriers in the U.S., have agreed to merge in a $6.6 billion deal, CNBC’s Phil LeBeau reports. Fro ...