The PR Week: 8.24.2023 - Catherine Frymark, M...

The special guest on this week’s episode of The PR Week podcast is Jim Joseph, global head of brand impact at FleishmanHillard. Joseph talks about the launch this week of FleishmanHillard’s America 250 Unit, a specialized offering designed to help brands and organizations navigat ...  Show more

Creativity isn’t what you make. It’s how you think. And organizations that treat it as a department — rather than a discipline —are leaving serious competitive advantage on the table. In this episode, we challenge one of business’ most frustrating and persistent myths: that creat ...  Show more

You’d think a simple pen company couldn’t spark outrage, but Bic somehow got the job done. Bic for Her, a collection of smaller, pinker pens for women, debuted in 2011 and immediately caused controversy. But how did something like this even get greenlit and how long did it last o ...  Show more

As the data revolution rapidly transforms marketing, does the industry run the risk of losing its altruistic ideals? Jacqueline Woods, CMO of the multi-cloud data platform Te ...

Video marketing is key today, especially when it comes to advertising online. A lot of companies struggle with creating content that really appeals to today’s consumers. The good news is, I have an incredible expert on today’s episode to give you insights into what is working ...

Frontier Airlines and Spirit Airlines, the two largest low-cost carriers in the U.S., have agreed to merge in a $6.6 billion deal, CNBC’s Phil LeBeau reports. Fro ...