The PR Week: 8.24.2023 - Catherine Frymark, M...

The guest on the latest edition of The PR Week podcast is Nick Kalm, founder and CEO of Reputation Partners, a firm he launched in 2002 after working at Edelman. Kalm talks about the corporate reaction to the fatal shooting of Alex Pretti in Minneapolis by federal agents, and whe ...  Show more

With the Swiss Alps providing a backdrop for global discussions on transformation and growth, they explore the discovery of a $7 trillion global reputation economy. The conversation covers how reputation has officially graduated from a soft concept to a measurable financial asset ...  Show more

You’d think a simple pen company couldn’t spark outrage, but Bic somehow got the job done. Bic for Her, a collection of smaller, pinker pens for women, debuted in 2011 and immediately caused controversy. But how did something like this even get greenlit and how long did it last o ...  Show more

As the data revolution rapidly transforms marketing, does the industry run the risk of losing its altruistic ideals? Jacqueline Woods, CMO of the multi-cloud data platform Te ...

Video marketing is key today, especially when it comes to advertising online. A lot of companies struggle with creating content that really appeals to today’s consumers. The good news is, I have an incredible expert on today’s episode to give you insights into what is working ...

Frontier Airlines and Spirit Airlines, the two largest low-cost carriers in the U.S., have agreed to merge in a $6.6 billion deal, CNBC’s Phil LeBeau reports. Fro ...