The PR Week: 8.31.2023 - Paul Anastasiadis, M...

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Storm Tussey, chief marketing officer for Discover Puerto Rico, joins The PR Week's latest episode as Puerto Rico is getting ready to celebrate Bad Bunny’s performance headlining the Super Bowl LX halftime show. Also on the agenda: the biggest marketing and communications news of ...  Show more

Pickleball is the fastest growing sport in America and if you’re a tennis player you know that first hand. Court battles and turf skirmishes are happening all over the world due to limited court space, but what is the USTA’s answer to the multi-billion dollar pickleball industry? ...  Show more

The NFL season kicks off tonight but plays game #2 tomorrow in Brazil… because football needs a global tour.J. Crew is relaunching their iconic magazine… because the preppy brand is enjoying all-time-high sales.A former OpenAI exec just raised $1B for his rival startup… because h ...  Show more

Back in January 2023, we interviewed the founder of the biggest non-alcoholic beer brand in America: Athletic Brewing. Since then, Athletic has surged past an $800M valuation with a huge fundraise this summer and is now the clear leader in the category, with a 19% market share. T ...  Show more

The best player in the NBA Finals wears Converse… so they launched a sneaker dating show?War in the Middle East means the US Army has a new recruit… Palantir, Meta, and OpenAI.Din Tai Fung is now the most lucrative restaurant chain in the US… because of 1 lucky number.Plus, Summe ...  Show more