AI & SEO's Ethical Concerns -- Jordan Koene /...

Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search now leading AEO and GEO strategy, argues platform prioritization should never be assumption-driven. He outlines a cross-platfor ...  Show more

76% of marketers still treat AI search as a separate content channel. Jason Lax, senior SEO and AI expert at SAP, argues this misconception is costing enterprise teams their competitive edge as he transitions his nearly two-decade SEO practice into AEO and GEO. He reframes the co ...  Show more

Is AI making it harder to differentiate your work? Wondering how to protect your intellectual property from improper use? To explore how to remain relevant in the emerging AI world, I interview Ben Angel.

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While AI continues to influence the way we work in exciting new ways, it is crucial for organizations to apply guardrails to keep it safe. On this episode of The McKinsey Podcast, McKinsey senior partners Alexander Sukharevsky and Lareina Yee dig into McKinsey’s latest report, wi ...  Show more

The moral and ethical implications of letting AI take the wheel in business, as revealed by Anthropic: Jon Krohn looks into Anthropic’s latest research on how to use and deploy LLMs safely, specifically in business environments. The team designed scenarios to test the behavior of ...  Show more

In this episode, we delve into Conor Jensen's provocative argument that AI could be the downfall of major companies if not adopted or implemented correctly. We explore the key factors that could make AI a double-edged sword for businesses, from organizational challenges to ethica ...  Show more