Costly rebrand: FIFA to EA Sports FC
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For people under 30, FIFA is a computer game not a governing body. That’s become almost a cliche of sports marketing, and like all cliches, there might be some truth in it. Which is why the noises recently coming from EA Sports, the company which makes the game, are so ...
How has EA adjusted to life after Fifa and has it made the most of its new freedoms? What can we learn from EA's success with its sports titles? Steve McCaskill joins SportsPro CEO Nick Meacham to talk all things video games. Talking points: