Fashion: The rise of sports brands

Demand has been surging for copper around the world - from renewable energy projects, to AI data centres, to infrastructure networks. Production, however, has struggled to keep pace, pushing prices close to record highs in late 2025 and early 2026.As the value of the metal has ri ...  Show more

Country music is in the midst of a grand renaissance. The genre - whose popularity was previously confined to the American South - is now climbing the charts, grabbing the attention of Gen Z audiences, and changing the perception of what it means to be a country listener. Streami ...  Show more

BoF’s Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control. 

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Athletes have long been part of the f ...

There was a time when consumer goods companies paid musicians, athletes, and actors for endorsements, or to license their name and likeness. But in recent years, there's been an explosion of celebrities getting into business directly, selling everything from shapewear to tequila. ...  Show more

At the BoF Professional Summit, RTFKT’s co-founder explained why he agreed to sell to Nike in 2021, and unpacked how brands can leverage web3 and associated technologies to grow  their communities.

“A lot of brands are getting it wrong — they need to stop thinking about ...

BoF’s editor-at-large and founder and editor-in-chief look back at the key moments of fashion month, from Sabato de Sarno’s debut at Gucci to Sarah Burton’s farewell show for Alexander McQueen.

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This season, fashion mo ...