Fashion: The rise of sports brands

We meet Melanie Perkins, the CEO and co-founder of graphic design platform Canva, which has hundreds of millions of users and a valuation of nearly $40 billion. Despite her immense wealth, Melanie Perkins says the label “billionaire” has never felt quite right. Instead, she plans ...  Afficher plus

In just a few months, the country has signed or advanced several major trade deals with other nations. Is it a reflection of the growing size of the Indian economy - it is on course to become the third largest in the world - or it is because of a global economic realignment due t ...  Afficher plus

BoF’s Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control. 

Background: 

Athletes have long been part of the f ...

There was a time when consumer goods companies paid musicians, athletes, and actors for endorsements, or to license their name and likeness. But in recent years, there's been an explosion of celebrities getting into business directly, selling everything from shapewear to tequila. ...  Afficher plus

At the BoF Professional Summit, RTFKT’s co-founder explained why he agreed to sell to Nike in 2021, and unpacked how brands can leverage web3 and associated technologies to grow  their communities.

“A lot of brands are getting it wrong — they need to stop thinking about ...

BoF’s editor-at-large and founder and editor-in-chief look back at the key moments of fashion month, from Sabato de Sarno’s debut at Gucci to Sarah Burton’s farewell show for Alexander McQueen.

Background: 

This season, fashion mo ...