Fashion: The rise of sports brands

Renowned for its multi-step skincare routine and its foundation in the ever trendy Korean culture, K-beauty has become a multi-billion dollar industry across the globe.The term covers a wide range of skincare, make-up and cosmetics from South Korea and is lauded for its quality a ...  Show more

Headspace started life as a mindfulness app. Now it's partnering with the US Navy and investing in artificial intelligence for mental health support.The company's CEO Tom Pickett speaks to us about therapy, the increasing role of technology, and tackling burnout at scale.If you'd ...  Show more

BoF’s Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control. 

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Athletes have long been part of the f ...

There was a time when consumer goods companies paid musicians, athletes, and actors for endorsements, or to license their name and likeness. But in recent years, there's been an explosion of celebrities getting into business directly, selling everything from shapewear to tequila. ...  Show more

At the BoF Professional Summit, RTFKT’s co-founder explained why he agreed to sell to Nike in 2021, and unpacked how brands can leverage web3 and associated technologies to grow  their communities.

“A lot of brands are getting it wrong — they need to stop thinking about ...

BoF’s editor-at-large and founder and editor-in-chief look back at the key moments of fashion month, from Sabato de Sarno’s debut at Gucci to Sarah Burton’s farewell show for Alexander McQueen.

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This season, fashion mo ...