What Happens When You Make Home Building Exci...

How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,0 ...  Show more

Are you just busy working? Or are you adding value? Marketing has become overloaded with channels, platforms, metrics, and specialized roles. But Seth Matlins believes the job itself is much simpler: create value, drive sustainable growth, and help the business create and keep cu ...  Show more

Welcome to another episode of the Marketing Vanguard podcast. Today, Jenny speaks with Stephanie McCarty, CMO at Taylor Morrison, America’s most trusted homebuilder. This special episode comes to you from the sidelines of Brandweek 2024 in Phoenix, Arizona. Discover Stephanie's i ...  Show more

Things are shaping up for homebuilders. In fact, one big name in the industry is projecting that 2024 will mark the “golden age” for homebuilding, thanks to falling mortgage rates and frozen existing home supply, among other factors. David O’Reilly, CEO of megalith developer Howa ...  Show more

Purchasing a home is a huge financial milestone, but that doesn't mean that it is right for everyone. This week I am joined by Stefanie O'Connell Rodriguez to discuss our thoughts on why renting can be a great financial move and the pressure so many of us feel to become homeowner ...  Show more

Two major home-ownership events happened out of quarantine: first, businesses learned that their employees could work from home; and second, homeowners learned that their homes were not where they wanted to work! So, what does this mean for real estate buying habits moving for ...