261 - Understanding Influence — with Rene Rod...

Joanna Wiebe invented conversion copywriting, and after eight years of barely-there YouTube growth, she grew her channel 3,000% in three months. She demonstrates the problem-agitate-solution and desire-obstacle-solution frameworks live with Chris, argues that voice of customer da ...  Show more

Brooke Hopper is Adobe’s first Senior Principal Designer, and one of the people building Firefly from the inside. She tells Chris why Adobe licenses every image it trains on and pays the artists behind it, why she still gets bad results out of the tool she helped build, and why s ...  Show more

Chris Goede and Perry Holley explore the difference between being an influencer and a person of influence. They discuss four phases of influence: modeling, motivating, mentoring, and multiplying. Explaining that modeling involves people observing a leader's actions, reactions, an ...  Show more

Amplify Your Influence: Transform How You Communicate and Lead by René Rodriguez

Apply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate results with this Wall Street Journ ...

We’re constantly bombarded with competing images, messaging, and bids for our attention. That's why as communicators, it’s increasingly important to know what engages people.

In this episode of Think Fast, Talk Smart<e ...

Get them hooked, get their attention. Today, Alex (@AlexHormozi) talks about how his multiple beliefs about personal branding and creating content were thrown out the window after seeing highly influential figures do it, how “attention” is the new “oil” in business, and the facto ...  Show more