Evolving ABM with an Account-Based RevOps Str...

Sarika Garg, GM of Revenue Hub, has spent 26 years solving hard B2B problems—and she'll tell you this one is the hardest. Revenue data is trapped in disconnected systems, go-to-market has never been more complex, and the old way of knitting it together simply doesn't scale. Reven ...  Show more

Ankit Malhotra kicks off Season 2 of Owning the Outcome with a bang: He breaks down how to architect multi-agent systems with HubSpot at the center, connecting Claude, Clay, and LinkedIn into ecosystems that run prospecting, qualification, and outreach with minimal human involvem ...  Show more

What does account-based marketing (ABM) look like in 2024? For most people, they talk about it as a platform, and not a strategy. When you embrace ABM as a critical part of your GTM strategy, you can break down internal barriers and bring marketing, sales and customer together to ...  Show more

Kimberly Storin strongly believes that culture beats strategy every day of the week and that you can be the best strategic marketer in the world, but if you fail to build a sustainable culture, your strategy is irrelevan ...

Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus by Bev Burgess and Tim Shercliff

About the Book:

Develop long-term relationships, deliver market-beating growth, and create sustainable value with thi ...

In Episode 113 of the business development podcast, host Kelly Kennedy delves into the debate between active and passive marketing strategies, aiming to uncover which approach is most effective for businesses. Through engaging discussions and expert insights, Kelly highlights the ...  Show more