132. The psychology of Taylor Swift

We often dismiss the small, playful things we do to keep life joyful: collecting trinkets, baking for no reason, blowing bubbles, looking for magic. They’re labelled childish, unnecessary, or unserious. But psychology and neuroscience tell a very different story. Today, we're bre ...  Show more

We like to think we’re making conscious choices all day long - but a lot of what drives our reactions, habits, and gut feelings happens outside of awareness. The conscious vs. unconscious mind is a useful way to understand why you can know what you want, and still do the opposite ...  Show more

Taylor Swift is easily one of the most powerful women to exist (even if they guys don’t understand😉) and we wanted to dive into WHY she has so much influence and how much she legitimately affects people, the world, and the economy (we could have called this the economic impact o ...  Show more

Taylor Swift likes to drop surprises on us all the time so we figured, what better way to ring in the 1989 tv era than with our own surprise.. If Taylor can work with infinity symbols and Easter eggs, we can also step off our normal paths.We are starting our 1989 journey with the ...  Show more

Have you ever wondered why Taylor Swift—and her music—seem to hold the entire music industry and legions of fans worldwide in what seems like a perpetual chokehold? In this episode, we’ll aim to get to the bottom of this phenomenon with a lyrical analysis of her latest album, ...

This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable ...  Show more