Black Friday - Is Your Business Ready? Strate...

In this episode of the Marketing and Margaritas podcast, Ruby and Maddi discuss the evolving landscape of advertising in 2026, focusing on the importance of organic-looking ads, creative diversity, and understanding Meta's algorithm. They emphasise the need for brands to adapt th ...  Show more

On today’s episode, we answer Christie’s lovely voice note about working in marketing and whether it’s possible to specialise in both paid and organic social. Ruby and Maddi share their own journeys, and how niching down has benefited their businesses in the long run.If you want ...  Show more

I decided to do a simple Black Friday promo, and today I'll be sharing exactly what I did, the strategy, and the results. Listen in to learn advantages and disadvantages of Black Friday sales, why I don't normally discount my products (but why I decided to do so now), and the spe ...  Show more

Saviez-vous que plus de 50% des achats pendant le Black Friday proviennent de la semaine précédent le vendredi fou? La fenêtre d'opportunité de la Black Friday Week peut être une incroyable opportunité si vous vous préparez bien. Écoutez l'épisode d'aujo ...

Black Friday is one of the biggest days of the year for most businesses, and with that comes a lot of complications. When do you start building hype, how do you promote, and where should you be showing up? It’s a lot to think about — so we want to make it super simple for you ...

Yes, even I got sucked into the black Friday madness, and 8 years ago I answered the call to a dare from my family to brave black Friday for a $200 shopping spree. I know, I’m crazy, but I do love a good dare, and who doesn’t love some free money, but I certainly learned a few le ...  Show more