Feed Swap: Seth Godin’s Secrets to Launching a New Business

Feed Swap: Seth Godin’s Secrets to Launching ...

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Are we all just status-seeking monkeys?

Today on Nudge, Professor Katie Slocombe shares how chimpanzees handle power, build alliances, and jostle for status in their troop. It’s the first time on Nudge that we’ve looked at the primate roots of leadership and influence, with plenty of insight into how we humans behave a ...  Show more

“These two words increased sales by 18%.” Robert Cialdini

16 years ago a chain of Chinese restaurants wanted to increase sales without changing the price. They didn’t change the product. The service. The chef. The food. Instead, they changed two words on their menu and increased sales by 18%. The restaurants used the advice of today’s g ...  Show more

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