Monetizing Sports Fame with Mason Plumlee

In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media deal in the world." I also break down why creative messaging is the real variable o ...  Show more

In this episode, I sit down with a group of creators and marketers to break down the profound shift from social media to interest media and what it means for your personal brand. I reveal why I'm pushing creators to double down on Snapchat Spotlight, YouTube Shorts, and Facebook. ...  Show more

In the world of professional sports, few athletes successfully transition into the world of entrepreneurship. However, Shawne Merriman, a former NFL player turned entrepreneur, has defied the odds and carved out a remarkable career beyond the football field. In a recent podcast i ...  Show more

We're talking to a titan in business and sports this week! Shaquille O'Neal joins the show to talk about his post-basketball business career. Shaq talks about lessons he learned about financial literacy, the worst business idea he's been pitched, and even his goal of owning an NB ...  Show more

Been waiting on this one 🔥 On episode 139 of ALL THE SMOKE, former NBA superstar and Duke basketball icon, Grant Hill joins the boys for an EPIC convo discussing his hall-of-fame career. He reflects on his college and NBA hoops journey. Plus, he talks about his post-playing care ...  Show more

Last week we lost my good friend, Mark Eaton, suddenly. He was a great man, husband, speaker, author & athlete. To honor him I wanted to reshare my podcast interview with Mark. Mark has an amazing story of grit and scrappiness that got him to the NBA and fueled a career as a spea ...  Show more