Let's Build a High Funnel Google Ads Search C...

This week Chris Schaeffer answers 6 questions from listeners. Great questions covering a wide variety of topics like the dying industry of home services on google ads, AI, the future of PPC on Google, how to recover from a crashing campaign, and if sitelinks are good or bad for p ...  Show more

Let's get to the point, your Google Ads is wasting money! This week Chris Schaeffer talks about the three most common reasons your account is wasting money. Keywords do not represent the real traffic you are getting, some bid strategies do not allow cost per click management, and ...  Show more

Some of the core values that built Google's runaway success — innovative technology to the max, an intellectually playful and open culture, and a corporate aspiration to do good ("Don’t be evil") — set it up for the existential questions it faces today. We examine how two grad st ...  Show more

We've launched a new premium feed called Incognito Mode. It includes bonus episodes of Search Engine and some other very special features. We're including a preview episode here: an interview with a very candid, high-level drug dealer about adulterants in the illicit drug supply. ...  Show more

In this episode of The Investor's Podcast, we have a discussion about Google and the book, In The Plex. If you ever wanted to know more about the Google founders, Larry Page and Serga Brin, or how Google makes money, you'll definitely enjoy this episode.  BOOKS AND RESOURCES Jo ...  Show more

Google is now facing antitrust scrutiny at a level it's never experienced before, from both sides of the political aisle. Which means we’re in an unprecedented moment that could define the company, our economy, and our daily lives for years to come. In our season finale, we explo ...  Show more