How To Determine Newsworthiness -- Shama Hyde...

Traditional demand generation metrics miss the signals that predict actual buying intent. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how to track meaningful buyer behavior instead of vanity metrics. He identifies SEC filings as goldmines for understanding budg ...  Show more

Signal-based demand generation replaces traditional lead scoring with real buying intent data. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from two MarTech exits and building AI-first HubSpot solutions. He advocates bootstrapping over venture capital to ...  Show more

Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. Social media has empowered consumers to voice their opinions and preferences. This two-way communication is leading to a new era of brand strategy that is data-driven and inf ...  Show more

The days when brands are doing NFTs to win some awards and get a bunch of impressions and earned media are over. We're moving into this web 3.0 with real-life utility activations that make sense for your audience in thousands of different ways. Some top brands are already taking ...  Show more

Wish more people trusted your business? Looking for a content marketing model that helps establish trust? To discover how to combine three kinds of content to earn and sustain a trusted relationship in today’s marketplace, I interview Melanie Deziel.

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Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?

In this episode, I interview Seth Godin, one of the great thinkers of our era, a prolific blogger and the author of 18 books. 

Sh ...