The Art of Persuasion with Laurie Zoss

This is the finale of the Busy Is Broken solo series — and the book is out today. No cautionary tales. No data. Just the declaration at the heart of the book: the manifesto, adapted for your ears, and a challenge. Do less. Do it better. Do it together. Pick one thing from this th ...  Show more

Michel Kripalani worked 360 days a year for over two decades building video game and app companies. Then his father got sick and the surgery was moved up. Michel rebooked his flight — but it landed too late. His wife Karen named the truth that changed everything: there are moment ...  Show more

Vanessa Bohns, a professor of organizational behavior at Cornell University, and Raven Hoffman, who works in a construction role that involves recruiting new clients to her firm, break down how to build influence at work. They discuss which persuasion tactics are most effective a ...  Show more

Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments. We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without ...  Show more

We all need to sell others on our ideas and offerings. Oftentimes that requires planning, perspective taking, and patience. A social psychologist highlights principles and tactics that’ll help you preempt colleagues or clients from doubting your expertise and get them to start or ...  Show more

Which principle of persuasion are you lacking? Today, Alex (@AlexHormozi) discusses the principles of persuasion and how they can be applied to businesses to sell more products and build successful companies. He also explains how the principles of authority, reciprocity, consiste ...  Show more