The Art of Persuasion with Laurie Zoss

American Airlines flies about 1,800 more flights a day than United. Last year it made about $3 billion less. More motion, less money.Bill was an Executive Platinum flyer on American until the delays, broken connections and vanishing upgrades pushed him to United, where he's now a ...  Show more

In early 2025, Mitchell Jones sat in his basement in Ohio and burned a few hundred dollars trying to build an AI agent that fills out forms, a job that should have taken an afternoon. He kept paying for access to the same models through different wrappers. That friction turned in ...  Show more

Vanessa Bohns, a professor of organizational behavior at Cornell University, and Raven Hoffman, who works in a construction role that involves recruiting new clients to her firm, break down how to build influence at work. They discuss which persuasion tactics are most effective a ...  Show more

Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments. We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without ...  Show more

We all need to sell others on our ideas and offerings. Oftentimes that requires planning, perspective taking, and patience. A social psychologist highlights principles and tactics that’ll help you preempt colleagues or clients from doubting your expertise and get them to start or ...  Show more