The Art of Persuasion with Laurie Zoss

AI was supposed to give us our time back. For a lot of leaders, it's done the opposite — one more inbox, one more tool, one more thing to keep up with. This bonus episode in the Busy Is Broken series asks the only question that matters: is AI actually making you more effective, o ...  Show more

Arif Abdulla joined Nurse Next Door at twenty-three years old, fresh out of university, drawn by the demographics and financial potential of home care. Then he met Mrs. Wong — and watched her caregiver Steven doing her hair and makeup every morning, making her feel beautiful. Whe ...  Show more

Vanessa Bohns, a professor of organizational behavior at Cornell University, and Raven Hoffman, who works in a construction role that involves recruiting new clients to her firm, break down how to build influence at work. They discuss which persuasion tactics are most effective a ...  Show more

Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments. We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without ...  Show more

We all need to sell others on our ideas and offerings. Oftentimes that requires planning, perspective taking, and patience. A social psychologist highlights principles and tactics that’ll help you preempt colleagues or clients from doubting your expertise and get them to start or ...  Show more

Which principle of persuasion are you lacking? Today, Alex (@AlexHormozi) discusses the principles of persuasion and how they can be applied to businesses to sell more products and build successful companies. He also explains how the principles of authority, reciprocity, consiste ...  Show more