Why the price of Coke didn't change for 70 ye...

In the early 90’s, a company called General Magic began working on a portable device that would allow people to check email, make phone calls, even play games. It was basically a smartphone. But it never caught on.On today’s show, a theory about why this device failed. General Ma ...  Show more

Prediction markets aren’t new. Election betting was common until the 1940s, then mysteriously faded away.There was an entire political era when party bosses were expected to conspicuously gamble on their candidates (even if they secretly hedged).And in the 1980s, a few economists ...  Show more

Coca-Cola was approaching its 100th birthday on 23rd April, 1985, when it unveiled a new beverage at New York City's Lincoln Center: the ‘smoother, rounder, bolder’ flavour of ‘New Coke’. The success of Diet Coke had fragmented the market, and, in response to Pepsi's aggressive ...  Show more

In the early 90’s, an earth shattering event occurred that would change the face of American culture forever: Coca-Cola changed their recipe. New Coke was supposed to be sweeter to combat the rising popularity of Pepsi, but the customer reaction was decidedly sour. Lawsuits and p ...  Show more

Coldplay is now the #2 highest-grossing concert tour ever… their concerts manufacture virality.Coca-Cola is launching coke w/ cane sugar instead of corn syrup… it could be “Luxury Coke”Cetaphil has given their website a makeover… because chatbots read websites, not people.As Shar ...  Show more

Rerun: Virgin Cola, Sir Richard Branson’s ultimately flawed contender in the Cola Wars, was certainly taken seriously by the competition. On 11th October 1994, a pokerfaced Coca-Cola spokesperson told The Independent: “Consumers consistently demonstrate, when given a free choice, ...  Show more