HR Work Break: This Barbie Is a Recruiter Par...

Expenses are rising everywhere, and employees and employers alike are feeling the strain. Recruiting and retention is becoming less about who can provide the top dollar, and rather who can provide the best benefits, and most safety. But many of the benefits that help the most, no ...  Show more

SPARK HR has come and gone, but the memories and lessons we left with are still ringing in our heads. The world's leading minds got together, not only to discuss and tackle the greatest issues facing the HR world, but to stroll the beach and watch the sunrises, looking towards a ...  Show more

The Barbie marketing team have been doing a BRILLIANT job. Pink billboard ads. Shots of the dream house the team built in Malibu. Behind-the-scenes tours with Margot Robbie and more. The team behind advertising the new Barbie Movie have been doing a BIG job, gathering their effor ...  Show more

Ynon Kreiz explains how they transformed Barbie, the well-loved and sometimes controversial doll, into a movie.The boss of one of the world's biggest toy companies also talks about the need to bring more diversity into the Barbie brand, and expand products beyond the toy aisles. ...  Show more

In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics. It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblazing ...  Show more

When Barbie sales were falling, the company asked Richard Dickson to help save the famous toy. He became its president and COO — and here, he explains the four-point playbook he drew up to turn Barbie sales around. (And it worked!) Learn more about your ad choices. Visit megaphon ...  Show more