Pharrell Williams On His Vision for Louis Vui...

The 2026 World Cup marked an unprecedented milestone for global football, expanding to 48 teams playing over 100 matches across the US, Canada and Mexico. In this special episode of The Debrief, Nike’s vice president of global brand management Helena Thornton joins BoFsenior corr ...  Show more

The boundaries between technology, wellness and luxury are blurring. Wearable technology is no longer just about tracking steps; it has become a sophisticated tool for lifestyle optimisation, personal health intelligence and a subtle statement of identity. Now, there are more dev ...  Show more

We are back with fashion journalist and author Amy Odell to discuss Pharrell's appointment as the creative director of Louis Vuitton Menswear and what it means for fashion, what it says about the power of celebrity, Louis Vuitton's business model, and the fashion media.Check out ...  Show more

Maurizio Gucci is out, and now for the first time since its founding, Gucci isn’t being run by a Gucc.i. At the top is CEO Domenico De Sole and his right hand man is exciting young fashion designer Tom Ford. Together the two of them make Gucci the hottest fashion and accessory co ...  Show more

BoF’s luxury editor Robert Williams offers insight into the surprising news that the mega-label plans to open stores dedicated to serving top customers.

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As traffic to stores soars, Chanel’s chief financia ...

Now merged with luxury drinks company Moët Hennessy, Louis Vuitton finds itself being squeezed out, overpowered in the merger. In an attempt to regain control, Louis Vuitton’s CEO forms an alliance with Bernard Arnault, one of France’s most ambitious businessmen. Louis Vuitton ho ...  Show more