Meaning over Math! How connection, empathy an...

As Publicis Groupe celebrates its 100th anniversary, we’re revisiting a timeless conversation with Maurice Lévy — a leader whose legacy is deeply woven into the company’s story.In this wide-ranging interview, Maurice shares the inside story of the Power of One, how Viva Technolog ...  عرض المزيد

Warren Kornblum, a marketing leader and author of Notes from The Brand Stand discusses the importance of “share of heart" in building brands by engendering and building trust. The former CMO of Toys R Us says that our need for trust, human connection and long-term growth outweigh ...  عرض المزيد

The Smart Branding Book: How To Build A Profitable And Resilient Brand by Dan White

About the Book:

Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making p ...

<div>Brand loyalty has been in decline for years. But Mathew Sweezy is heading up new technological innovations to build loyalty through experiences and games native to the digital lifestyle. Catch a glimpse of the future of innovation with Mat and Mark Schaefer.</div>

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Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

ABOUT THE BOOK:

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Phili ...

<div>Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to co ...  عرض المزيد