How to manipulate the masses

This study analysed 6,700 websites in an unprecedented A/B test. The results proved something that Dr Robert Cialdini had been preaching for years. Today, on Nudge, Robert Cialdini joins me again, covering another of his seven principles of persuasion. And I share a marketing les ...  Show more

KFC keeps its recipe secret. It’s stored in a vault in an unknown location. Only two KFC executives know the ingredients. Neither are allowed to fly on the same plane. But this secrecy is illogical. The recipe isn’t important. Today on Nudge, Richard Shotton explains how the secr ...  Show more

Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.

Guest: <a href="https://jonahberg ...

Jim Edwards and Stew Smith talk about getting things done and tapping into the brain's hidden potential.  Whenever this question is asked, I go down a rabbit hole in psychology and physiology studies. While these are useful in naming the chemical processes that occur when peop ...

You don’t need pressure to persuade — you need the right question. In this episode, Yale professor and bestselling author Zoe Chance joins Kwame Christian to share the most practical, science-backed influence strategies used by top leaders, negotiators, and communicators. You'll ...  Show more

In this episode we discover the science behind habits, how they're formed, how they can be broken, and the fascinating role self-perception plays in the process. We explore the power of reframing uncomfortable tasks, how habits are influenced by our self-image, and why pushing yo ...  Show more