Sounds Good: Sonic Branding and You

It’s been four years since we started In Good Companies and, as we look ahead, we feel that our vision for this show is complete. Together we navigated the forces shaping your business over the past six seasons, bringing in experts on culture, M&A, corporate security and so much ...  Show more

Acquisitions are a major tool to grow your business; but for leaders, they can feel like a daunting leap. So how do you gain confidence in your company to make that jump? What are some key steps to consider before sealing the deal? And once you’ve successfully expanded your ventu ...  Show more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob explore why s ...  Show more

Branding is way more than the marketing or the marketing team - it’s establishing and helping people realize you’re an authority. In today’s episode of The Sales Evangelist, Donald is joined by branding expert Marc Gutman to learn why businesses that invest in branding win out ov ...  Show more

In the annals of automotive innovation, November 28th, 2018 marked a peculiar milestone: the birth of the Lincoln Chimes. The brainchild of Jennifer Prescott, overseer of "Vehicle Harmony" at the motor company, this warning system replaced the synthetic sound of in-car emergency ...  Show more

TikTok’s sonic logo is one of the fastest growing sonic logos in history. Today, that little sound is being heard millions of times a day on apps like Instagram, Reddit and Youtube… but creating it wasn’t easy. To make it, the creative team went through thousands of iterations, e ...  Show more